Comfort has been given the prerogative to any and every design possible by most of the designers all over the world. It is the most ruling factor now than ever in the history of fashion admits exporters of salwar kameez. It has been the growing demand than ever before as today the customers are more aware of what exactly they are looking for and also updated with the frequent trend in the fashion industry. There was a time when the growing western fashion as highly influential all over the world says the manufacturers of Kurtis in India. However, all that eventually changed as many designers evolved the designs of the ethnic wear in India. Kurti is the new T-shirt; it replaced T-shirt over the years. As the Unique Selling Point for the western fashion was that it was economical and one could buy it without going broke and this was noticed well and adopted by the wholesale Kurtis market in Mumbai. They made sure the collection was cheaper than before and that everyone would think of buying Kurtis over a T-Shirt when set out to shop.
This was a revolutionary step in the Indian fashion circuit as they ensured that the ethnic wear was accepted with the same enthusiasm as the western fashion shares the manufacturers of Kurtis in India. Many designers realised that they lacked the comfort element in the design while creating an Indian ethnic wear. The latest designs made sure they had adapted the blend of comfort, elegance and more importantly the cost price of the Kurti in their creation. It was essential that the wholesale Kurtis market in Mumbai made it available in affordable prices. Today the trend is caught on not just with the women in the cities like Mumbai and Delhi but it has been trending with most of the other metropolitan cities and also with the small town in India. Though it is not new to fashion and has always existed the increasing demand essentially led designers to explore more designs that would have new cut and styles to the already existing basic Indian Kurti. It also gained popularity amongst the western women as well and soon became an essential part of their wardrobe though they are known as Tunic, which is a bit longer in length than the usual Indian Kurti.
Kurti is mostly worn by women who are college going women and also the young professionals who swear that by its comfort and the daily functionality. They are easy to wear and can be easily paired with Jeans or even leggings and you are good to go, it is easy as that. To turn an ordinary Kurti into a smart business casual you can wrap a scarf and you have turned it easily into a business wear.